A great website not only helps to build your brand, but it’s also the most effective way to draw people in and build trust. First impressions count and if users find your site too plain or confusing, then you could be losing potential customers.
In this guide, we’ve listed the five key things you should consider to make your website a success.
1. Have a strong About Us Page
Customers want to know who they’re doing business with.
Adding names, pictures and culture to your website will help to promote who you are and what you’re about.
Photos of your team help build an emotional connection that will inspire more trust in potential customers.
2. Find ways to stand out:
There’s nothing wrong with using a website template, as long as you make it stand out. Showcase your brand by using customised imagery and styles.
Low-quality images or stock images can easily make your website look amateur.
3. Focus on usability and user experience
If you are selling a product or service, make sure users can get to the right page with the fewest clicks possible. Don’t assume that a user has time to go through your entire website to find what they’re looking for.
1 in 4 visitors abandon a website after waiting for 4 seconds.
In addition to this, make sure that your menu is optimised for both mobile and desktop use.
4. Remember SEO fundamentals
Utilise keywords to make sure that your brand stands out amongst the competition. You need to establish which keywords people are using to search for the product or service you provide to improve your chances of being found by potential customers.
5. Use your analytics
Analytics are a key part of digital marketing, helping you to identify your demographics and what’s working and what isn’t. Monitoring your content means you can adapt your website as you go to help improve the design and user experience.
Whether you need a simple website, a new powerful eCommerce site, or simply want your current site tweaking, PRPR and our web development partners can ensure you get exactly the results that will work for your business.
