Newsjacking and Reactive Commentary

Newsjacking puts your expertise into relevant conversations while they are happening. For cybersecurity and technology organisations, timely commentary can raise your profile, demonstrate expertise and put your spokespeople at the centre of important industry discussions.

At PRPR, we combine strong media relationships with an understanding of the news cycle to identify opportunities for reactive commentary and move quickly when they arise.

We monitor breaking news, emerging stories, industry trends and predictable events to identify where your expertise can add genuine value. We then develop timely, relevant commentary that gives journalists a reason to include your voice in the story.

Being ready to react

Successful newsjacking depends on speed, but speed alone isn’t enough. The strongest reactive commentary is relevant, informed and genuinely useful to the conversation.

We can prepare messaging and content in advance around predictable events, announcements and industry developments, allowing us to respond quickly when the news breaks. When unexpected stories emerge, our team can rapidly develop commentary and pitch it to relevant media.

Whether it’s analysis of a major cybersecurity incident, reaction to new technology developments, or expert perspective on a breaking industry story, PRPR helps you respond at the right time with something worth saying.