Media briefings can take many forms, from informal one-to-one meetings to structured, conference-style briefings. For cybersecurity and technology organisations, they can be used to introduce a new product, build relationships with sector journalists, announce significant company news or respond to a crisis.
PRPR helps you determine the right format, audience and approach for your briefing. We can advise on venue and logistics, develop key messages and prepare your spokespeople to communicate clearly and confidently.
We also help you anticipate difficult questions, developing and rehearsing responses to potential challenges from journalists. For those less experienced in dealing with the media, we can provide specialist media training to build confidence and ensure they’re prepared for the questions that matter.
Find out how we can help you!
We’d love to discuss your marketing and communications requirements with you and we’re always happy to have a chat, so please get in touch.
