Why experience matters in cybersecurity PR I was chatting with one of my colleagues earlier about something that had happened that morning. She’d casually referred to ‘Chicken Licken’, only to be met with blank faces. Thinking she simply hadn’t given enough…
At PRPR, we talk a lot about the commercial value of PR – not the vanity version, but the kind that genuinely drives growth. Strong PR boosts discoverability, generates leads and ensures more of the right people know who…
Recent warnings from the National Crime Agency (NCA) and the National Police Chiefs’ Council (NPCC) have brought renewed attention to the fact that the online environment is not safe for children and urgent change is needed. Senior UK law enforcement leaders are calling for tighter…
I attended the Schools & Academies Show this month, which brought together leaders, practitioners, suppliers and partners to discuss the priorities shaping education. Education is a key vertical market for some of our clients, so…
In cybersecurity, risk is generally spoken about in technical terms. This means vulnerabilities, misconfigurations, threat actors, response times and so on. But when an incident happens, the technical response is only part of the story. Communication is important too and it is often not given the…
According to new predictions from Gartner, mass adoption of public large language models (LLMs) will drive a 2x increase in PR and earned media budgets by 2027. AI are increasingly replacing traditional search behaviour, which…
Looking at what 2026 may have in store, I’ve been thinking less about what we can do and more about how we choose to do it. The past year brought some good things for PRPR, but it also brought some moments that really challenged us. Technology moved faster than…
One of the most powerful (and difficult) lessons I’ve learned running a business is that you don’t need to know everything your team is doing to lead effectively. In fact, the best results often come…
This Cybersecurity Awareness Month, with its key theme of “Stay Safe Online”, feels more personal and more urgent than ever. Just a few weeks ago, my 80-year-old mother had a large sum of money stolen…
There’s a certain irony in the fact that writing that is clear, structured and purposeful (the qualities our clients expect from us) can sometimes be misidentified as machine-generated. I’ve seen this first-hand. Work I know…
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