When done correctly, newsjacking can be a powerful tool for your public relations strategy. It can be a great way to insert your brand into the news cycle, making your organisation appear relevant and timely. It isn’t rocket science but when it is done wrong it also has the potential to damage your brand’s reputation with the media.
News jacking is a technique where a brand or organisation quickly responds to a news story or event to leverage public attention. It can be an effective way to get publicity, increase brand awareness, and drive website traffic.
When news jacking, it’s important to be mindful of the current news story and how your organisation fits into the discussion. Make sure you are adding value to the story and not just jumping on the bandwagon. Consider the context of the story and how your organisation can offer a unique perspective.
So, how can you get started? Here are our top tips to help you start newsjacking effectively:
- Pick the right story: You must ensure the news story is relevant to your brand and industry
- Plan ahead: Be aware of any key dates and events in the industry that you could comment on
- Be different: Inject your own angle into the story to avoid being repetitive
- Tread carefully: While it is important to act quickly, always stop to think. Make sure that your opinion or news won’t rub anyone the wrong way.
Whether it is pre-empting predictable events, calendar dates, or jumping into news as soon as it breaks, our team at PRPR are well trained in spotting emerging news stories and respond to news quickly and appropriately. Importantly, not only are we proactive but we also know when not to comment.
Get in touch with our PR experts today to help build your brand recognition, email info@prpr.co.uk to arrange an informal chat.
