Sarah is a Senior Account Executive with a wide range of knowledge and experience across digital marketing, including SEO. Through a multi-platform approach, Sarah helps to grow our client’s social media by assisting with impactful social media strategies and identifying upcoming media opportunities within the industry.
What do you love most about your job?
What I love most about my job is the diversity of our clients and the innovative technologies and solutions they each bring. Each client offers a unique perspective and challenge, making each project an exciting opportunity to learn and grow. It’s also inspiring to work with organisations that are not only leaders in cyber security, but also champions of diversity and inclusion.
I love the strategic thinking and creativity that’s involved in PR. One day I could be editing a podcast episode and another I could be reviewing a website. It’s incredibly rewarding.
What do you think is the most important skill that a successful PR professional needs to have?
I think it’s really important to be flexible and able to adapt quickly. In the industry, there are always new emerging trends, crises, and new technologies and it’s important be ready for things to change at the last minute.
Tell us about a professional success story that you’re proud of
In my first year of writing and submitting awards for my clients, I got to celebrate not only seeing them being nominated but also winning those awards. It was such an incredible achievement to have helped them succeed and it really ignited my passion for account management.
What’s the biggest challenge you’ve faced since joining the team?
The biggest challenge has been navigating the rapid changes in digital communication. For example, AI wasn’t much of a thing when I was studying for my degree or in my first year at PRPR and I’ve had to quickly get to grips with it to keep my skills up to date.
Tell us something about your professional development journey
I started with a strong foundation in journalism and digital marketing, and have since acquired skills in video production, podcast production, and SEO to help further PRPR’s services. Since joining PRPR I’ve earned certifications, attended industry conferences, and built my expertise and confidence in the field.
What’s something surprising that not many people know about you?
Something that many people may not know about me is that I’m a skilled ice skater. I started taking lessons at university after discovering a passion for it and took these weekly until graduating.
